Answering a Reader Question #708

Anonymous Wrote:

 Your answer was so helpful! 
Okay I'll try for fit modelling and commercial/print. The thing is... I've read your blog post about commercial/print modelling...but I don't really get it :L Do the photographers like take the photo and they get the right to use it anywhere? Like use your photo for any commercial or something? Sorry, your commercial/print post was great. I think it's just me not being able to understand D: 

Hi, Anonymous!

Hope you don't mind that I created a new post for answering your latest question. I was going to just answer it right in the comments section (for #707) but figured your questions could help other readers that subscribe to this blog that may be wondering the same thing. :-)

Commercial/print can be a bit confusing as far as the usage and what exactly you're modeling for. The best way to look at it is this way:

- Commercial doesn't mean TV commercial when it comes to modeling. Commercial/print is a form of modeling that appears in a printed/published format: magazine ad, the person/people that appear on the packaging of a product or label, billboard, flier, etc.

- It isn't the photographer who uses the resulting photos, it is the client. So if you got hired for a commercial/print gig for Verizon phones, for example, it would be Verizon who has the rights to use your image for their marketing/advertising purposes.

- As far as where and how they will use it, that info is covered upfront in the Model Release form, which is an agreement that all models sign when it comes to these types of projects. It is a document that explains who is requesting the images, what they plan on using it for and for how long. If the company/brand is only going to use it for print, the release form will say so.

If they want to use it for print and online as well (like on their website), that info will be included. Sometimes video will also be taken during the shoot and the model release form will say if they plan on using any video from the shoot for advertising purposes.

Basically, you won't be in the dark about where your images will appear or where they could appear. That is why Model Release forms are used and why agencies are great to have because they iron out all those details. When dealing with legit and established companies/brands, you don't have to worry about them misusing your pictures or misrepresenting you.

Ah, my dear, you keep inspiring new posts in me! I'm actually going to write on my Modeling 101 blog after this to further break down the concepts of commercial/print modeling and help outline all these situations, which I know my readers will be able to benefit from. So thank you once again! :-D

Comments

  1. AnonymousJanuary 26, 2014 at 7:21 AM

    Of course I don't mind! I now have a better understanding of what/ how commericL/print works! You are awesome at answering question as usual :D That's great that I'm inspiring new posts in you! :)

    Thank you once again! Now let me go and read the post on Modelling 101...

    ReplyDelete
  2. AnonymousJanuary 26, 2014 at 3:07 PM

    Do you think an agency will sign you if you have some acne scars?

    ReplyDelete
  3. Dania DeniseJanuary 27, 2014 at 1:09 PM

    Hi, Anonymous (#2)! You'll find the answer to your question in its own post, titled "Answering a Reader Question #709." Thanks for reading!

    ReplyDelete

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