Answering a Reader Question #939

Steve Wrote:

 Branding & Modeling Pt III: Know the Basics
I am yet-to-be represented actor/model, who is unfamiliar with the social media platforms used for branding. After I have established the name I think I will be using, do you think the most important social media platform to establish is Facebook, followed by Instagram? To simplify the process for people new to social media sites, is it perfectly acceptable to have only one profile on Facebook for both branding and family/friends? A big concern of mine with Facebook is privacy in that it is very easy for alleged creditors, sales people or others who don't like what you represent to find you. Both of my Facebook accounts are inactive, and according to Facebook, people are only allowed to have one profile with the same email address, so I'm trying to decide which account to shut down and if I should use my real name or not, any suggestions? 

 Steve Norwood

Hi there, Steve!

That's definitely a good place to start. The good thing about Facebook is that you can have a profile for your friends and family and keep that private and create a "Facebook Page" for your modeling/acting endeavors and branding.

Having an existing Facebook profile is what will allow you to create a Facebook page. So if you are able to reactivate whichever of the two Facebook profiles you want to keep, you'll be able to set up the page.

Below is a link that explains how to create a Facebook Page:

https://youtu.be/4ccKTz3fTmU

You would select the "Artist, Band or Public Figure" category. The video shows you step-by-step what to do and was posted only a few months ago so it reflects the most current setup for Facebook.

You should set that up asap so that it is ready and in place.

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