Answering a Reader Question #967

Anonymous Wrote:

What does Video Buyout re-up: +10% per year per spot (+20%) mean?

Hey, Anonymous!

Because the term "re-up" is mentioned, the rate listed is only applicable if the client chooses to renew the spot you're in and run it again in the future.

So if they decide to run it again for, let's say 1 additional year and 1 spot airs within that time and if the original video buyout rate was (for example) $500, the numbers would break down something like this:

Original video buyout rate: $500 + 10% (1 year with 1 spot aired) = $550 + 20% = $660


Depending on what the original video buyout rate is, that could add up to some really good residual income for work you only had to do once.

Of course if they never air the spot(s) again, then you wouldn't be paid the rate above but even if they only air 1 spot for 1 year that means you'll get a decent check coming your way. :-)

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