Answering a Reader Question #967

Anonymous Wrote:

 What does Video Buyout re-up: +10% per year per spot (+20%) mean?

Hey, Anonymous!

Because the term "re-up" is mentioned, the rate listed is only applicable if the client chooses to renew the spot you're in and run it again in the future.

So if they decide to run it again for, let's say 1 additional year and 1 spot airs within that time and if the original video buyout rate was (for example) $500, the numbers would break down something like this:

Original video buyout rate: $500 + 10% (1 year with 1 spot aired) = $550 + 20% = $660


Depending on what the original video buyout rate is, that could add up to some really good residual income for work you only had to do once.

Of course if they never air the spot(s) again, then you wouldn't be paid the rate above but even if they only air 1 spot for 1 year that means you'll get a decent check coming your way. :-)

Comments

Post a Comment

Popular posts from this blog

Answering a Reader Question #1,040

Image
Lisa M. Wrote: What if they don’t offer a buyout rate at all? I’m working for a PR company that’s been hiring my son for the last year. They usually offered $200 because it’s 50 minutes each way. But now want to pay $150 & no buyout. But apparently it’s going to be on packaging, tags & website. We were told only website before, however it never got on there. My son doesn’t do a ton of work but they are 1 of 2 clients that keep booking him. Hi, Lisa M! Yikes. That doesn't sound like a good deal. The fact that you're commuting -- we all know how gas prices are looking these days -- and they want to pay $50 less is maddening.  It sounds like the amount of usage for his image/likeness could be extensive so for them to decrease the pay rate doesn't sound fair at all.  I don't know that a buyout rate would apply here if the goal is to keep having him come in to shoot. Buyouts are usually applied in situations where the client doesn't plan on using the models again...
Read more

Answering a Reader Question #669

Image
Anonymous Wrote: Hey Dania! So today I had nothing to do and just went through your whole blog. Like no kidding, I read almost all of your posts! And then I came across a post about modelling types and I just have some questions about it. So here we go! 1. do commercial/print models actually film commercial? or do they just appear in like catalogs? like any catalog? 2. Do fit models know how to pose? or will the agency teach the fit model? And this question is not about the modelling types. When I looked at some of 'become a model' section of some agencies, they had a message section. What are we supposed to write in it? Because I think that message section is important as the agencies kinda get a 'first impression'from that message. Thank you so much!! Hi, Anonymous! Great questions and WOW you must've had a lot of time on your hands to read through all my posts...if I had a trophy I would award it to you, lol! 1. The word "commercial" is ve...
Read more

Answering a Reader Question #1,035

Image
Anonymous Wrote: I had a model agent say " but you are not the right type for us at this moment ". What does that really mean. Hi, Anonymous! Typically, that phrase is "agency speak" for politely saying you aren't what they're looking for. If you don't meet the physical requirements stated -- for example, if it was a fashion agency you were talking to and you weren't within their stated height or size range, that would be a common response. Or it could mean that your look isn't one that they feel is currently in demand at the moment and they don't want to take the chance of signing you, only to have you sitting on roster the entire time without any traction.  While it's not a great response to receive, it is their polite way of saying no, thank you. Now that you have a definite answer from that particular agent, you can move on to submitting to others and hopefully find the one that you are the right type for. Best of luck to you!
Read more